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1, 2, 3, 4, I declare a beef war.

written by

Jordan Ems

posted on

December 10, 2024

1,2,3,4, I declare a beef war.

Shop small businesses, support your small family farmer, buy American! These are all phrases we hear a lot these days. Even if we intend to do just that, how can we be certain? Strolling through the meat department at any big box store what do we see? 

Display after display of options, choices we have as consumers to support who is being represented on each label. With each stamp, we narrow down our choices till we find the one. "Hormone free, product of the USA, Nation's Pride angus beef.” Seems like a good choice! Except for everything you deduce from those brand names, labels, stamps, and stickers is misleading. Purposefully so? 

Four companies control over 80% of the beef market! 

Creative branding and targeted marketing create the illusion of choice. In reality, your grocery store’s meat department mostly offers products from… 

“The Big 4” 

  1. Brazilian owned - JBS 
    1. AKA; 1855, Great southern, Primo, Swift, Vivera to name a few 
  1. Tyson Foods
    1. AKA; Jimmy dean, Hillshire farm, Ball park, Aidells, Wright brand
  1. Cargill - (The largest private company in America, 3rd largest in the world) 
    1. AKA: Sterling silver, Angus Pride, Preferred Angus, Certified ground beef (Purina dog food)
  1. Brazilian owned - National Beef 
    1. AKA; Black Canyon Angus Beef, Hereford brands, HyPlains Heritage Farms, NatureSource Natural Beef, Kansas City Steak Company 

I had an inkling there might be a few different brands owned by the same parent company. I did not understand the breadth of these conglomerates. 

So how did we get here? 

Agricultural Secretary Tom Vilsack answers this question: “Highly concentrated local markets in livestock have increasingly left farmers, ranchers, growers, and producers vulnerable to a range of practices that unjustly exclude them from economic opportunities and undermine a transparent, competitive, and open market.” Basically, what he’s saying is that small producers, or anyone who doesn’t sell to the Big Four conglomerates, might struggle to enter or remain in the market. 

Here’s yet another contributing factor to the small farmers’ struggle: large conglomerates, both domestic and foreign, are using every advantage to dominate the cattle industry. 

Nearly 40 million acres of US agricultural land is owned by foreign investors.  

“Once Americans lose out on that capacity – whether it be land, feedlots, meat processing facilities, or other resources – we may never have the opportunity to buy it back,” says Kenny Graner, President of the United States Cattlemen Association.    

The influx of foreign investment in agricultural real estate is making it tough for the new generation of farmer to buy land. Outside buyers placing hefty bids and paying above market value, artificially inflates lands prices. This trend poses significant risk to the future of the American farmer. 

Take a moment and really digest this with me. 

In 1967, nearly 10,000 slaughterhouses served farmers across the U.S. Today, over 95 percent of our country’s cattle are slaughtered at just 60 supersized plants. To add insult to injury, these 60 super plants only serve their contracted conglomerate. 

All of this information hit me like a ton of bricks. Put me back in my seat a little. 

Originally, my brother Christian, the farmer behind Parsons Creek, gave me a fairly simple topic for this blog. He wanted me to talk about supporting small businesses and family farms like ours. 

“Alrighty then, easy peasy,” I thought to myself. Boy, was I wrong. It’s hard to see the forest for the trees; you don’t know how big and complex a topic might be until you start gathering information. 

But gathering all of this information (and maybe going down this wormhole is a more accurate way to say it), made me realize, even more, that what we’re doing is important. It's important that the small family farmer keeps their seat at the table. It's important we know where our food is coming from, who our food is coming from.  

Luckily, supporting small businesses, supporting family farms, and buying American is easier than ever.  Just as easily as you can walk into a big box store and buy a package of “big 4 beef” you can have quality, proudly American, small family farm beef delivered to your front door. Hint, hint, now’s your sign to hit that shop button at the top of your screen ;) 

Thanks for reading! See you on the other side of the next wormhole. 

More from the blog

It's Not the Cow, It's the How.

It's Not the Cow. It's the How. You've probably seen the headlines. Cows are bad for the planet. Cattle are cooking the earth. Maybe you've even had someone at a dinner party tell you, with total confidence, that the burger on your plate is single-handedly melting a glacier somewhere. I get it. It's a catchy villain. Cows are big, they're everywhere, and yes — they burp methane. That part's true. But like most things that make a good headline, the full story has a lot more nuance to it than "cows bad." Because here's what almost nobody explains: not all beef is raised the same way, and how a cow lives changes a lot about her carbon footprint. So let's slow down and actually look at it. Feedlot and pasture systems work very differently, and understanding those differences helps make sense of why you'll see such a wide range of numbers when people talk about "beef's carbon footprint." How Feedlot Systems Work Most of the beef in this country — somewhere around three out of every four steaks or burgers — spends the last few months of its life in a feedlot, or Concentrated Animal Feeding Operation (CAFO). Cattle are gathered in one place and fed a grain-heavy ration designed to add weight efficiently in a shorter window of time. There are real tradeoffs built into that system, in both directions:Concentrating animals concentrates their manure, too. When a lot of cattle are gathered in one place, their manure collects in lagoons or holding areas rather than being spread across land. Without oxygen, that manure breaks down anaerobically, a process that produces methane and nitrous oxide.  cattle-feedlot The grain has to be grown somewhere. Feedlot rations rely on large volumes of corn and soy, which in a lot of the country is grown on tilled, monocropped ground with synthetic nitrogen fertilizer. Producing that fertilizer and tilling that ground both come with their own emissions.Spraying monocropsFeedlot ground doesn't build soil carbon. Bare, compacted feedlot pens and tilled row-crop ground aren't actively pulling carbon out of the air and storing it the way growing, living pasture can. Not to mention, having bare ground drastically increases soil temperature (10-30 degrees F); picture acres and acres of ground sitting barren, baking in the sun. Does the Dust Bowl ring a bell? Put together, feedlot systems are efficient in some ways — they produce more beef on less land — while carrying emissions that are just harder to see, tucked into the grain fields, the fertilizer plants, and the manure ponds instead of the pen itself. Understanding that full picture is the first step toward understanding why the pasture side of this story looks so different. How Regenerative Grazing Works Now let's look at the pasture side — the approach our family has built our whole operation around. Rotational grazing changes what manure does. We move our herd through paddocks the way a herd of bison once moved across the plains — grazing an area for a short burst, then moving on and letting it rest and regrow. We're working toward 50 to 60 head per acre, rotated every few hours, a practice we've talked about before as mob grazing. Manure spread across pasture in smaller amounts breaks down aerobically, with oxygen, instead of anaerobically in a lagoon. That shifts it from a methane source into fertilizer (with zero emissions) for the next round of grass. Same manure, different process, very different outcome, depending on where it lands. That grazing pressure also builds root depth. Short, intense grazing followed by rest stimulates grass to grow deeper root systems, and deeper roots are part of how pasture pulls carbon out of the atmosphere and stores it underground. Cover crops and no-till keep carbon where it's already stored. Sorghum, triticale, cow peas, winter rye — the mixes we plant do double duty, feeding cattle and feeding the soil. Because we're not tilling that ground, the carbon that has built up underground stays there; instead of being released back into the air like it does when a field gets plowed. Healthy soil hosts bacteria that consume methane. This is the part that still gets me. Well-managed pasture soil supports methanotrophic bacteria — microbes that use methane as an energy source, essentially eating some of it before it reaches the atmosphere. That kind of soil biology depends on the ground being alive and undisturbed. So, Does It All Cancel Out? Here's where I want to be straight with you, because there's a lot of noise on both sides of this topic, and our family would rather give you the full picture than a tidy slogan. The science on soil carbon is still developing, and researchers don't fully agree yet on exactly how much carbon well-managed grazing land can lock away, or for how long. Some studies looking specifically at adaptive, high-intensity rotational grazing have found that once you account for the carbon being pulled into the soil, the whole finishing phase can flip from a source of emissions to a net carbon sink. Other broader reviews, averaging results across many farms and many grazing styles, find the sequestration numbers are smaller and more variable.  The honest answer is: it depends enormously on how the land is managed, and management looks different from farm to farm. What we do know, with a lot of confidence, is this: it's not just the cow, it's the how. A cow raised on a system that's actively building soil is part of a very different carbon story than a cow raised on a system that isn't. Same animal, same species, different surrounding system. That's a big part of why our family farms the way we do. Cover crops. No-till. Rotational and mob grazing. Papa always says you work for the land, and if you do it right, the land provides. We're not just hoping raising cattle can be part of building healthier ground — we're out there every day, moving fence line, watching the grass come back thicker, and paying attention to what the soil tells us. So the next time somebody at a dinner party tells you cows are ruining the planet, you'll have a more complete answer ready: it depends a whole lot on how those cows were raised. From our pasture to your table — thank you for trusting us with your family's dinner. Shop our regenerative farm, pasture-raised Black Angus beef at parsonscreeksteak.com, and follow along on Facebook and Instagram for more from the farm. Further reading, for the curious: Michigan State University's long-running research on adaptive multi-paddock (AMP) grazing, published in Agricultural Systems, found that once soil carbon sequestration was factored in, AMP-grazed beef finishing shifted from a net emissions source to a net carbon sink — while feedlot emissions stayed essentially flat.A 2024 life-cycle analysis in PNAS found that grass-finished beef systems that account for soil carbon sequestration show the greatest reduction in overall emissions compared to feedlot systems, though the researchers noted a full shift to grass-finishing nationwide would require significantly more land.Not every study agrees on the size of the effect. A 2025 systematic review of regenerative grazing research found that when you look across many farms and grazing styles, the median measured soil carbon sequestration rate is much smaller than the standout studies suggest — a reminder that how the land is managed matters enormously, and results vary a lot from farm to farm. We're not citing this to win an argument — we're citing it because we'd rather you double-check us than just take our word for it.

250 Years of Dirt Under Our Fingernails

250 Years of Dirt Under Our FingernailsThis year our nation turns 250. That's a big number. It's also, coincidentally, not that far off from how long our family has been getting up before the sun to do this work — five generations of it, right here on the same ground.I've been thinking a lot about that overlap lately. About what it actually took to build this country, and who did the building.It wasn't done in an office.This Country Was Built With Calloused HandsBefore there was a stock market, before there were factories, before anyone had heard the words "supply chain," there were farmers. Homesteaders. Families who looked at raw, unbroken ground and decided that was where they'd plant their whole lives.They didn't have a manual. They didn't have a guarantee. They had a thier hands, a season, and the willingness to fail at something and try it again the next year, a little smarter than the year before. That's not a metaphor for this country — that basically is this country. Independence wasn't just a document that got signed. It was thousands of families deciding they were going to feed themselves and their neighbors off their own land, on their own terms, regardless of how hard that turned out to be.Rolling your sleeves up and figuring it out as you go isn't a personality trait. Out here, it's a job description. It always has been.Before the "Revolution" There Was Just... FarmingSomewhere along the way, we had what folks call the agricultural revolution — synthetic fertilizers, monocultures, feedlots, chemistry standing in for what used to be common sense. It grew a lot of food, fast. It also meant a lot of us forgot what farming looked like before we thought we could out-engineer nature.But before all of that, this land was worked the old way. Cattle moved. Ground rested. Manure went back into the soil instead of into a lagoon. Families grew what the land could actually support, and the land, in turn, kept giving. Nobody called it "regenerative farming" back then — they just called it farming, because there wasn't another kind.That's the tradition we came back to. When Christian and Madison took over this farm to carry on the fifth generation, that was the whole point: not to modernize away from what our great-great-grandparents Greenfield and Ruth knew, but to get back to it. Rotate the herd. Let the pasture breathe. Work with the ground instead of against it. It's slower. It's harder to scale. It also happens to be the reason our soil is richer than it was five years ago, and why the beef that comes off this land tastes like something.Mistakes Were Part of the DealI don't think our ancestors — the ones who broke this prairie 250 years ago or the ones who broke it five generations back — got it right on the first try. Nobody homesteading Missouri ground in the 1800s had a perfect plan. They lost crops. They lost livestock. They learned the hard way which fields flooded and which ones held. And then they got up the next morning and did it again, a little wiser.That's still how it works here. We've had years with too much rain and years with not enough. We've made calls we'd take back if we could. But that willingness to try, mess up, and adjust — that's not a flaw in the American farming story, it's the whole engine of it. This country wasn't built by people who had it all figured out. It was built by people who were willing to not have it figured out, and show up anyway.Why This Still Matters at 250There's a reason "amber waves of grain" made it into the songs about this place instead of skylines or stock tickers. For most of this nation's history, farmers were the backbone — not as a nostalgic idea, but as a fact of who kept everyone fed. Somewhere along the way that backbone got a lot less visible to most people. Food shows up at the store and the story behind it disappears.We'd like to think that on a farm like ours, that story is still very much alive. Every calf born here, every acre we rotate our cattle and chickens across, every pound of beef or chicken that leave our pasture for your table — that's a small, ongoing continuation of the same thing families have been doing on this soil for two and a half centuries. Hard work. A willingness to get it wrong and try again. A belief that working with the land beats trying to outsmart it.So this Fourth of July, when you're firing up the grill, we hope you'll think about more than fireworks. Think about the generations of dirt-under-the-fingernails people — ours and countless families like ours — who made the decision, over and over again, to do the hard, unglamorous work of growing this country from the ground up.Happy 250th, America. We're proud to still be out here doing it the old way.From our pasture to your table — thank you for being part of the Parsons Creek family.Shop our pasture-raised Black Angus beef and free range chicken at parsonscreeksteak.com and follow us on Facebook and Instagram for farm updates, recipes, and specials.

The Newest Members of the Parsons Creek Family

The Newest Members of the Parsons Creek Family There's a sound on the farm these days that didn't used to be there. It starts before the sun is fully up, drifting across the pasture on the same cool morning air that carries the smell of dew on tall grass and the distant lowing of our Black Angus herd. It's cheerful and busy and a little bit chaotic — and it fits right in out here. Pasture-raised chickens have come to Parsons Creek. If you've been following along on the blog, you know we've spent years talking about the "why" behind regenerative agriculture — the cover crops, the no-till drill, the rotational grazing, the mob grazing we're working toward. You know that healthy soil is the foundation of everything we do. Every decision we make on this farm traces back to one simple question: Does this build the soil or deplete it? Adding pasture-raised chickens? That was an easy answer. A Partnership as Old as the Prairie Long before any of us had a word for it, the land already knew how this was supposed to work. Picture the Great Plains before the plow, before the fence line, before the highway that cuts through what used to be endless grass. Enormous herds of bison thundered across those grasslands in tight groups, grazing intensively, moving on, fertilizing as they went — and right behind them, birds. Dozens of species pecking through the churned-up ground, scratching through the fresh manure, eating every grub and larvae and fly that dared to call that spot home. The grass recovered. The soil deepened. The whole system fed itself. That's not a coincidence. That's just nature doing what nature does. We've spent years trying to mimic that relationship on our farm with cattle — moving them through paddocks the way the bison moved through the plains, letting the land rest and recover before they return. What we didn't have was the second half of that equation; the birds. Now we do. The Soil Math I'll be honest — when people picture chickens on a farm, they picture a barnyard, a coop, and a pile of feed. Chickens, as an afterthought, tucked somewhere out of the way. That's not what we're talking about. Our chickens forage on pasture — real pasture, playing their own role in the health of our farm. Here's where it all comes together, and if you've been with us since the Tale as Old as Dirt days, this is going to feel familiar. Healthy soil isn't just dirt. It's a living thing — full of microorganisms, fungi, worms, and organic matter that work together to hold water, cycle nutrients, and grow grass that is genuinely, measurably more nutritious than what comes out of chemically treated ground. Our cattle graze their pastures in a managed rotation, depositing manure as they go. That manure is rich in nitrogen — the same nitrogen we'd otherwise have to bring in by truck and spray by machine. Our chickens are doing something remarkably similar. By scratching, foraging, and naturally spreading their own manure as they range, they are actively working the ground beneath them. They consume harmful insects and larvae, accelerate decomposition of organic matter, and distribute nutrients evenly across the soil. The microbes go to work on what's left. The grass comes back greener, denser, and more nutritious. The same principle is at work on both. Healthy soil → healthy pasture → healthy cattle and healthy chickens → healthy food on your table. No synthetic fertilizer needed. No pesticide to keep the fly population down. The farm provides what it needs, in the order it's always supposed to A Little House on the Parsons Creek Prairie There are mornings out here that stop you cold. The light comes sideways across the pasture, golden the way only early morning light in Missouri can be — the kind that makes the dew on the grass look like someone scattered diamonds across a green quilt that stretches all the way to the tree line. The cattle stand quiet in the distance, patient and unhurried, the way animals are when they are truly content. And now, up closer, there's a small riot of feathers moving through the field, heads bobbing, scratching, clucking in that conversational way chickens have. It looks like something out of a picture book. It looks like something a farmer's grandmother would recognize immediately. That's kind of the point. This is what farming looked like before we decided we could outsmart nature with chemistry. Mixed species, working together, each one doing its part, to ensure our land is healthier each year. Christian and Madison came back to the farm to do it the right way — which, as it turns out, is also the old way. We're just adding one more layer to what the land has always known how to do. What This Means for You When you choose Parsons Creek Steak, you're not just getting meat (though it's exceptional). You're choosing a philosophy. A farm that is actively, intentionally getting healthier every year. We are so proud to now offer both pasture-raised Black Angus beef and pasture-raised chicken from our farm. This is the meat we feed our own family. Our kids play in the same fields and pastures these animals roam. That's not a marketing line — that's just the truth. If it isn't good enough for our table, it doesn't leave this farm. The soil our cattle graze on is richer than it was five years ago. The pastures our chickens now forage through are going to be richer still. And that richness — that living, breathing, nutrient-dense foundation — is what ends up in the food that comes to your table. You can't fake that with a bag of fertilizer. You can't manufacture it in a lab. You build it the way our grandparents built it, the way the bison built it before them: by letting the land work the way it was designed to. The chickens know it. The cattle know it. The soil beneath our boots knows it. And now, so do you. Follow along on Facebook and Instagram for updates from the farm — we have a feeling the chickens are going to have a lot to say. Shop our pasture-raised Black Angus beef at parsonscreeksteak.com.

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